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Selling with Integrity
| Author: |
Sharon Drew Morgen |
| ISBN: |
0-425-17156-6 |
| Price: |
$12.95 US / $18.99 Canada |
| Rights Sold: |
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"Selling with Integrity" describes the first new paradigm on sales. Most sellers are so busy trying to "sell" that they don't help buyers discover exactly what they need. In fact, there are three things a buyer needs in order to make a purchasing decision: information, a decision-making strategy, and help coming up with the right solution. People buy only when they have their own answers. Why not help them learn how and what they need to buy?
"Selling with Integrity" introduces the Morgen Buying Facilitation Method, the first wholly new sales paradigm that uses a questening method to help buyers get answers. By teaching sellers to support buyers' buying patterns – rather than their own selling patterns – Sharon Drew Morgan offers step-by-step guidelines, practical how-tos and numerous examples of this remarkably effective method in action.
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